Choosing a coach is personal. What works for one person won't work for another, and no certification tells you whether someone's style or approach is the right fit for you.
But there's nowhere to find out what working with someone is actually like before you pay.
Doctors are regulated. Financial advisers are regulated. But anyone can charge $10,000 for a coaching program, face zero oversight, zero licensing requirements, and suffer no consequences if it doesn't deliver. The only record of whether a coach delivered on their promises lives in scattered Reddit threads and Facebook groups, if it exists at all.
CoachCheck is the community's answer to that.
The coaching industry is unregulated by design. No licensing body, no minimum standards, no governing authority. That’s what CoachCheck exists for.
Anyone selling coaching sessions, online programs, courses, or group containers belongs here — life coaches, business coaches, executive coaches, fitness coaches, mindset coaches, course creators, and everyone in between. That includes people who hold credentials in other fields. A therapist running a healing program. A dietitian selling a nutrition coaching course. If they’re selling it as coaching, the community deserves a place to talk about it.
What’s not here: licensed clinical practices offering clinical services — therapy, psychiatry, medicine, clinical dietetics. Those professions have licensing boards and established review infrastructure. CoachCheck fills the gap those systems don’t reach.
CoachCheck lets buyers research coaches before they pay, leave verified reviews after they do, and share what a sales call was really like even if they never bought. Coaches can claim their profile, list their credentials, respond to reviews, and let their track record speak for itself.
No ads. No paid placements. Reviews can't be bought, removed, or buried.
Program reviews on CoachCheck require proof of purchase. That means a receipt, confirmation email, or payment record that shows you actually bought what you're reviewing. We verify it before your review goes live.
Discovery call reviews are different. If you sat through a sales call and decided not to buy, or felt the pitch didn't match the product, that experience is worth sharing too. No purchase required.
All reviews are anonymous. Your name never appears on the platform.
Coaches can claim their profile on two tiers. Basic is for owning your profile — confirming your identity, adding your photo and bio, and listing any credentials you hold.
Engaged Coach is for actively working your reputation. On top of everything in Basic, an Engaged Coach responds to reviews, keeps their program information current, and stands behind their track record. The Engaged Coach badge tells buyers the coach is paying attention.
Unclaimed profiles are built from community-submitted information and publicly available data. They're here because people wanted to talk about them.
If you're listed on CoachCheck, your reputation is being built with or without you. Claiming your profile gives you a voice in that conversation, the ability to respond to reviews, correct inaccurate information, and show potential clients that you take accountability seriously.
Claiming starts at $39/month.
I've purchased coaching programs myself in the past. It wasn't until I was already in the program that I accidentally stumbled across a Reddit thread about one of the coaches. It had reviews, experiences, and red flags all spelled out — which would have been incredibly useful to have before I bought the program.
That's why CoachCheck exists. Not as a place to tear coaches down, but as a central place where real experiences are easy to find before you buy.
Lauren, Founder
CoachCheck is independent and not affiliated with any coach, certification body, or coaching organisation. The community leads. CoachCheck is the platform, not the authority.