James Smith is a British personal trainer, online fitness educator, and Sunday Times #1 bestselling author. He is the author of Not a Diet Book, Not a Life Coach, and How to Be Confident, all published by HarperCollins, and has built a following of millions across social media for his direct, myth-busting approach to fat loss and nutrition. He is the creator of the James Smith Academy, an online fitness app offering personalised training programmes.
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